Hello and welcome to my website! My name is Eduardo Adan Chavez; I am a graphic designer with a focus in product branding, brand identity, environmental design, and motion graphics. I look at each project different, but with the same design philosophy; you may read about that in my design philosophy section. I got inspired about design at a young age! If you want to know more about me please feel free to contact me. Thank you and let's get to work.
All of my designs differ from one another when it comes down to technique. However, I believe that within my designs, there is a philosophy to it. With saying that, every design has a lot of meticulous attention to detail. I have learned never to overlook anything in graphic design, that includes kerning & tracking, logo creation, animation, and collateral material. There is this thing called design thinking, and that is when you are critically analyzing your design in every way possible. Design thinking also means that you are accounting for everything, how it will look production wise (print) or digitally on a website or whatever the client is wanting. I do a lot of design thinking when working with a client, and in graphic design in general, I carry this philosophy every time I work on a new project, whether that is branding or some other sub-category of graphic design.
The objective was to create a brand identity for a new up-coming absinthe brand of liquor. They wanted their logo to have a hand-letter feel to it, with some minimalistic illustrations of Artemisia absinthium flowers/ leaves; which is why the logo includes said flower/ leaves.
Starting from scratch was an obstacle, as it always is when coming up with a new concept for a brand. There are a lot of competitors for liquor brands so being unique was an obstacle as well.
There are numerous Absinthe makers in Europe, it appears as though Absinthe maker companies heavily rely on illustration heavy labels.
This is a mock-up of the bottle with the label. This is set for to help visualize renditions of how the product would look.
This is the layflat design of the label. I created everything by hand then digitized it.
Create a logo that has dynamic characteristics to help drive the message of boosting one's energy by drinking boost coffee.
Obstacles for this design was to create the logo as dynamic as possible while making it legible. The logo was hand-drawn then digitized.
There is a myriad of coffee shops around Southern California, so creating a brand for a new up-coming coffee shop has a lot of cap for competition. We had to think about how local mom&pop shops compared to Boost as well as massive retailers like Starbucks.
This is how the label looks, everything was done by hand then digitized.
This is the side label.
Cal Poly Pomona Art Department
Create and design a concept for one of the Art Department’s classrooms with a focus on it becoming a design studio. Klatch was a name coined by me, this was a group project, but I created the logotype, logo, and some environmental graphic designs. Other designers were Hannah Vehr, Michael Putra, and Mark Sutton.
A group project which means teamwork, this can be an obstacle if teammates are not on the same page. However, it took leadership to create our final product which got admitted to a juried show.
Five other groups were designing the same room regarding concept/logo and the environmental graphics for the place.
This showcases how the environemntal graphics would look inside the studio. They consist of aggregation of the logo whilst utilizing typographical design.
This is marketing material I made for the design studio.
Develop a men’s pomade line from scratch. The client provided details on how their logo would be, including criteria such as it, has a minimalist design, with a hand-lettered feel to it.
Create a logo that resembles the word “bold.” Create a hand-letter look to the logo, and create a minimalistic composition.
There are a lot of balm/hair products for men that utilize minimalistic design which creates a lot of competition to Bold Pomade. However, this pomade is eye-catching due to the color palette and use of negative space.
This is a hyper-realistic mockup showcasing how the pomade would look like. Autocad was used to create them.
This is the layflat design of the label.
Bravery Brewing Company
Produce a re-brand of their beer labels/logo. One major key point was to resemble illustrations of Traditional Tattoos.
Creating tattoo inspired illustrations by hand then converting them into a digital file for the beer labels. Making sure it was depicted correctly for their target consumers (millennial) who love beer.
There are a ton of other beer companies targeting the same demographic. They also utilize illustration styles unique to their brand like Bravery. Examples of competitors would be Lagunitas, Saint Archer, and Maui Brewing Company.
This is a rendering for how the beer cans would look utilizing the illustrations made by hand.
Brand a new restaurant with a modern touch to it. The client wanted a logotype to go with the logo. Design marketing collateral for the restaurant to be used for print/digital media.
The client wanted to utilize organic shapes to morph the logo to resemble organic design. Because of the complexity of organic design and modern design, as well as to keep the idea of Taegeukgi (Yin and Yang halves that is found in the Korean flag) in the logo, it was a hurdle that needed to be overcome. I had to merge all these ideas into one, and it ended up resembling a bowl; interestingly enough I had the idea of a rice bowl in mind since rice bowls are used a lot in Korean food. The chopsticks were an addition to push the idea of a rice bowl.
The competition of a Korean Restaurant in South Korea is very impacted. There are traditional restaurants all around Seoul, and we made a brand to compete with everybody else.
This is the cover letter designed for the restauarant.
Stand alone still life of Hwarang items.
Bless Me, Ultima
Create and design a hand-letter logotype for the movie Bless Me, Ultima & create the title sequence with a SiFy feel to it.
Obstacles for this project was designing the final logotype and also using 3D programs for Adobe AfterEffets.
There are a lot of great title sequences already out there in the movie world. This was kept in mind when designing.
Bitcoin Trade Company
Create an infographic motiongraphic video to inform potential clients what Bitcoin is.
One of the biggest obstacles for this project was to create illustrations for the video and animate them.
There are a ton of Bitcoin videos that provide the same information, so the animation had to be stellar.
The Objective was to create wall graphics and environmnetal design layouts for the upcoming Cal Poly Pomona senior show. Also create renderings and mockups of how the show would look.
The obstacles for this particular project was that there were 4 other groups participating in the same assignment. This was also a group project, however, with all these obstacles our project went into production to become the bases of this years Polykroma.
There were 4 other groups with amazing ideas, everyone had their own strengths.
This is a rendering I created using AutoCAD that helped visualize what the show would look like. This has environmental graphics all over it.
This is a picture of the outcome, the actual show that was put up; our idea was used, and I with a group of others helped install; however, I was in charge of the Environmental Design team.