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Hello, I’m Eduardo Chavez — a Los Angeles–based packaging & brand designer focused on toys, collectibles, and licensed consumer products. I lead packaging from dieline through licensor approval, render direction, and factory handoff—building internal SKU systems around Walmart-led parameters so each program launches clear, consistent, and retail-ready.
Explore creative directions, define goals, and establish a clear packaging story aligned to the brand.
Iterate dielines, visual systems, and copy. Tighten art direction and prepare production-ready layouts.
Collaborate with stakeholders and licensors to finalize artwork and receive formal approvals.
Deliver mechanicals, specs, and assets to vendors; support prepress and ensure accurate manufacturing.
Los Angeles-based packaging and brand designer
I create packaging systems that feel clear, premium, and retail-ready — from early concepts and dielines to licensor approvals, render direction, and factory handoff.
My work sits at the intersection of brand thinking and production reality. I care about shelf presence, rollout consistency, and the details that help packaging hold up across approvals, vendors, retailers, and final production.
07.10.2018 - Present
Lead end-to-end packaging development for high-volume toy and consumer product lines, owning dielines, mechanicals, retail systems, and production-ready artwork across multiple SKUs. Manage licensor approvals, render direction, and global factory handoff while coordinating production reviews, quality control, and launch execution for brands including Blox Fruits, Dress to Impress, Poppy Playtime, and multiple Roblox IPs.
04.01.2015 - 04.05.2018
Designed marketing collateral for university art gallery exhibitions. Created digital and print materials promoting events. Provided on-site support for gallery operations, visitor engagement, and artwork installation.
Cal Poly Pomona — BFA Graphic Design · Minor Art History
Packaging Design, Brand Identity, Typography, Creative Direction, 3D Renders, Prototyping, Production, Vendor Management
A calm, systems-minded packaging process that helps brands stay visually sharp from concept development through licensor approval and final production.
Available for freelance, contract, and full-time opportunities across packaging design, brand systems, approvals, and production-ready rollout.
Available for freelance, contract, and full-time packaging leadership across concept, approvals, and production.
Reach out for collectible packaging systems, Walmart-parameter retail programs, licensor approvals, render direction, dielines, and factory-ready handoff support.